Leading a positive change in organisational culture.

Our Story

Culture Shift is built and run by a team of people who are passionate about people.

Founders Gemma McCall, Stuart Bradley and Carl Sadd have worked together for over a decade and share a strong belief that everyone should have a positive experience in their place of work and study.

They created Culture Shift with the aim of empowering leaders and senior teams to create positive and lasting change for their entire organisation.

There’s a long way to go to create the level of change we want to see in the world. We’re thinking big. But every positive step we take is a step towards a better future. We have been at the forefront of campaigns to tackle harassment and bullying in organisations. Enabled vital short-term measures to be used to address patterns of negative behaviour before they could escalate. And provided rich data that has empowered leaders to implement long-term, preventative solutions to harassment and bullying.

We’re proud of these achievements. But we know there are many more people out there who need support and a way to speak out. We’re starting out on the road for change and it’s a journey we’re excited to be on.

Our Vision

A world of work and study that is safe, happy and supportive for everyone, everywhere.

Our Values


Unshakeable Belief

in possibility for 
positive change


Unstoppable Progress

through innovation
 and improvement


Unending Support

for our amazing people 
and clients.

Meet the team

Gemma McCall

Co-Founder - CEO

Carl Sadd

Co-Founder - CTO

Stuart Bradley

Co-Founder - COO

Chelsea Maher

Head of Marketing

Gemma Donnelly

Relationship Manager

Rebecca Wakefield

Project Manager

Bethan Lumb


Sarah Jordan

Project Manager

Chris Northwood

Head of Development


Culture Shift is proud to collaborate with these organisations who are also driving change.


The underlying principles of Report + Support were originally developed by the University of Manchester’s Equality Diversity & Inclusion Team, in collaboration with their Students’ Union in 2014. By combining our skills and their ground work we were able to develop the initial release of the project and in February 2017 Manchester’s Report & Support platform was launched.

Everyone at Culture Shift would also like to thank Cath Prescott and Patrick Johnson personally for their invaluable help, insight and support in bringing Report + Support to fruition.


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Want to find out more?

You can book an introductory call or send a message to the Culture Shift team and see first-hand how our system can power a positive culture shift in your organisation.

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