Get to know Culture Shift
Culture Shift helps organisations create safer, more supportive environments where people feel able to speak up and confident they’ll be heard. We bring together reporting tools, training, and community so that misconduct isn’t just recorded - it’s understood, addressed, and prevented. We work with organisations that want to move beyond policy alone and build cultures rooted in trust, accountability, and early action.
Why we exist
Our purpose is grounded in a simple belief: safer, more supportive environments don’t happen by chance - they’re built through action, accountability, and the confidence to speak up.
Our vision
A world of work and study that is safe, happy, and supportive for everyone, everywhere.
Our purpose
We exist to transform organisational cultures, ensuring everyone feels a sense of belonging - and the confidence to speak up when they don’t.
The challenge
Unchecked workplace misconduct creates serious risk. When concerns go unheard or unresolved, issues regularly escalate into regulatory investigations, whistleblowing, reputational harm and even legal action. The earlier organisations can listen and respond, the safer their people become.
What we do
We help organisations build safer cultures through technology, training, and ongoing support that turns insight into action.
Report + Support™ Platform
Our platform gives people a safe, accessible way to raise concerns and ensures every report is captured, managed, and resolved consistently. It creates clear, auditable case records and provides meaningful insight into patterns and risks. With real-time analytics, organisations can identify emerging issues early, take proactive steps, and demonstrate accountability. It also supports compliance expectations, including taking “all reasonable steps” to prevent harm and respond effectively when concerns are raised.
Training Academy
Our Training Academy builds the confidence and capability needed to prevent issues before they escalate. It goes beyond tick-box learning, focusing on real behaviours, real scenarios, and real responsibility. From identifying early warning signs to handling disclosures and strengthening everyday workplace behaviours, our training helps teams and leaders create safer, more inclusive environments in practice, not just principle.
A Community of Practice
Our Community of Practice brings together professionals who are responsible for shaping culture, safeguarding people, and improving workplace experiences. It’s a space for shared learning, honest conversation, and practical insight - from expert-led sessions and peer discussions to informal drop-ins and themed events. Members explore real challenges together, stay up to date with evolving practice, and learn from others doing similar work across sectors.
Leadership team
Meet the people behind Culture Shift - combining passion, expertise, and a commitment to safer workplaces.
Gemma is the multi-award-winning CEO and co-founder of Culture Shift. Since launching our groundbreaking Report + Support™ system in 2018 (developed in collaboration with the University of Manchester) Gemma has grown the platform to serve organisations across the UK and Ireland, including universities, NHS trusts, and major employers. Having raised over £5 million in VC funding, she's one of a small number of female founders to have scaled a purpose-led tech company to this level, and she's just getting started! A sought-after voice on workplace harassment and inclusion, Gemma collaborates with organisations including the Equality and Human Rights Commission, and is relentless in her pursuit of a world where everyone feels they belong - and feels safe enough to say when they don't.
Christine brings a combination of frontline experience, policy expertise, and international leadership to her work at Culture Shift. Having spent her career at the intersection of safeguarding, gender-based violence, and systemic change, she understands what it takes to help people speak up, feel heard, and access the support they need. As Head of Culture Transformation, she leads the work that sits at the very heart of Culture Shift's mission: ensuring that the people organisations are trying to support remain central to every decision the company makes.
Chris is a technology leader with four decades of experience turning complex technical challenges into real-world impact. As CTO at Culture Shift, Chris bridges the gap between engineering excellence and organisational purpose, ensuring that every technical decision drives meaningful change for the organisations and people the platform serves. With a career spanning robotics, software development, international development, and health technology, Chris brings rare breadth and a deeply human perspective to the role of technology leadership.
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As Finance Director, Ash brings the commercial clarity that allows everyone else in the business to do their best work, keeping the organisation on solid ground while it grows. With twelve years of management accounting experience across different industries and business sizes, Ash has a rare ability to cut through the noise and tell a business exactly what its numbers are saying. At Culture Shift, he's the person quietly making sure that doing good and doing well aren't in conflict.
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Hannah is a marketing leader with over 15 years of experience spanning employment law, scale-up technology businesses, and workplace wellbeing. She brings a combination of commercial instinct, deep sector insight and a keen creative lens. Known for building distinctive, credible brands and strong narratives in fast-moving environments, she plays a pivotal role at Culture Shift in shaping how the business shows up in the market - connecting product, purpose and customer insight to ensure marketing is not just visible, but genuinely impactful and a driver of long-term growth.
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Careers
Think you'd make a great Culture Shifter? Explore our open opportunities.
Our journey
Over a decade of experience, insight, and action - helping organisations create safer, more accountable workplaces every step of the way.
2016
Report + Support™ launched
Report + Support™ was launched, providing a secure way for people to report concerns and for organisations to identify issues earlier and build trust.
2020
Activation tools
Customisable branding and activation campaigns were introduced to help organisations increase engagement and embed reporting processes more effectively across their workforce.
2021
Knowledge Forum
We launched our annual Knowledge Forum, bringing together customers and sector experts to share practice, explore emerging challenges, and strengthen approaches to culture change.
2022
Risk and insights
Platform capabilities expanded to include enhanced risk reporting, name-matching, and insight reports, alongside ISO certification to strengthen governance, data security, and organisational confidence.
2023
Community of Practice
A year-round Community of Practice was launched, supporting peer learning, expert input, and shared development to help organisations embed more consistent and informed approaches to culture and safeguarding.
2024
Two-way messaging
Two-way messaging, hotspot analytics, and report linking were introduced, enabling more effective communication within cases and greater visibility of emerging risk patterns across organisations.
2025
Employment Rights Act
As expectations around workplace prevention and accountability strengthened under the Employment Rights Act 2025, support evolved to help organisations evidence “all reasonable steps”, improve consistency in case handling, and strengthen proactive risk management approaches.
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FAQs
Questions about Culture Shift? We've got answers.
Culture Shift was founded by Gemma McCall and Carl Sadd. The company was created in response to the need for better ways to report and address workplace bullying, harassment, and misconduct, particularly after Gemma’s own experiences of maternity discrimination highlighted gaps in existing systems.
Culture Shift is headquartered in Manchester, United Kingdom. The company’s main office is located at: 86 Princess Street, Manchester, M1 6NG.
Culture Shift provides organisations with a reporting and case management platform (Report + Support™), training programmes, and a Community of Practice to help them identify, manage, and prevent workplace misconduct and culture-related risks. The aim is to help organisations act earlier and more effectively when concerns are raised.
Culture Shift is used by organisations including universities, employers, and public sector bodies that want to improve reporting culture, manage misconduct more effectively, and strengthen safeguarding and accountability processes.
Unlike standalone whistleblowing or reporting tools, Culture Shift is built around proactive risk management and organisational accountability. It brings together reporting, case management, analytics, training, and community learning in one connected ecosystem - helping organisations not just respond to concerns, but identify emerging risks early and act before issues escalate.
Still have questions?
Drop us a message - we're here to help.